Study Plan and Course Descriptions
| Course code | Course Name | Credit Hours | Prerequisites |
|---|---|---|---|
| First academic year - First semester | |||
| Intended 500 | International economy | 3 | |
| Search 500 | Academic writing and research skills | 3 | |
| 500 | Principles of Finance | 3 | |
| Total | 9 | ||
| First academic year - second semester | |||
| House 560 | Developing leadership skills | 3 hours | Intended 500 + Search 500 |
| 500 | Digital Marketing Management | 3 | Intended 500 + Search 500 |
| Dar510 | Strategic planning | 3 | Intended 500 + Search 500 |
| Total | 9 | ||
| Second academic year - third semester | |||
| Tsq560 | Online marketing and social media channels | 3 | 500 |
| Tsq540 | Customer journey and behavior | 3 | 500 |
| TSQ 600 | Brand management in the digital world | 3 | 500 |
| Total | 9 | ||
| Second academic year - fourth semester | |||
| Tsq610 | Integrating marketing communications with digital campaign planning | 3 | Tsq540 |
| TSQ640 | Digital Marketing Analytics | 3 | Tsq540 |
| Tsq675 | research project | 3 | Completing 27 hours |
| Total | 9 | ||
